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Hi, I’m Cynthia

And I take a holistic approach to giving socially conscious businesses a larger platform to affect change. I’m passionate about connecting people, connecting cultures, and making meaningful messages matter to others.

I landed in the marketing and advertising world by accident. After spending nearly a decade working in ad agencies in client-facing account management roles, I now use my skills and knowledge to help my clients do good.

My mission is to help businesses like you to affect positive change.

My understanding of different cultures gives me the ability to communicate effectively with a broader audience. My education gives me the ability to understand business as a whole. And my adaptability allows me to help you reach your audience effectively, no matter what your idea is.

You can count on me for my know-how, no-nonsense attitude and grasp of the latest technology to tailor marketing strategies for your big idea.

Hi, I’m Cynthia

And I take a holistic approach to giving socially conscious businesses a larger platform to affect change. I’m passionate about connecting people, connecting cultures, and making meaningful messages matter to others.

I landed in the marketing and advertising world by accident. After spending nearly a decade working in ad agencies in client-facing account management roles, I now use my skills and knowledge to help my clients do good.

My mission is to help businesses like you to affect positive change.

My understanding of different cultures gives me the ability to communicate effectively with a broader audience. My education gives me the ability to understand business as a whole. And my adaptability allows me to help you reach your audience effectively, no matter what your idea is.

You can count on me for my know-how, no-nonsense attitude and grasp of the latest technology to tailor marketing strategies for your big idea.

More About Who I Am

Born in the US to Jewish European parents and raised in Venezuela. I am fluent in 3 languages, I’ve lived in 3 different countries, and I’ve traveled a lot. I have a degree in Business with a focus in Information Systems, and have dedicated the last 15 years of my life to marketing and advertising. I’m the reason multicultural communication was invented.

I live in Chapel Hill, NC (where I was born) with my husband, my son, and Lola our rescue dog. Most evenings you’ll find me in the kitchen coming up with a fabulous new dinner menu for my family (while having a glass of wine).

My background, my experience, and my education give me unique skills and perspective. I believe that when intentions are set in the right place, good things happen.

More About Who I Am

Born in the US to Jewish European parents and raised in Venezuela. I am fluent in 3 languages, I’ve lived in 3 different countries, and I’ve traveled a lot. I have a degree in Business with a focus in Information Systems, and have dedicated the last 15 years of my life to marketing and advertising. I’m the reason multicultural communication was invented.

I live in Chapel Hill, NC (where I was born) with my husband, my son, and Lola our rescue dog. Most evenings you’ll find me in the kitchen coming up with a fabulous new dinner menu for my family (while having a glass of wine).

My background, my experience, and my education give me unique skills and perspective. I believe that when intentions are set in the right place, good things happen.

I help socially conscious entrepreneurs and small businesses turn great ideas into meaningful action.

 

Before beautiful design, killer code, or compelling content, I research. A lot. I take an in depth look at your business, your competitors and your customers. I ask a ton of questions, interview real people, and explore your audiences from many different angles. This process reveals a holistic view of your company and your marketplace; it guides marketing recommendations without assumptions.

With years of experience developing creative and successful marketing promotions and communications for businesses and non-profit organizations of every size I’ve learned a lot about what works and what doesn’t. I strive to successfully implement relevant strategies to help you achieve your business goals. My tools:

Strategy

SEO

Social Media

i

PR

Website Design & Development

Content Marketing

Who I Work With

It’s not the field, it’s the people you work with.

See what my clients have to say…

Without a doubt, Cynthia is someone who personifies “getting it done.” Her passion and commitment fill a room, and her focused energy is palpable. In a few short weeks, I have learned more from her about social media marketing than my months of self-study had provided. She has provided incredibly valuable guidance while making herself available for questions. I am looking forward to where the future takes us together!
Jenny McGlone
Communications Advisor at Teachers2Teachers-International

Cynthia is very adept at the challenges facing small business owners who need to do it all. She was willing and able to create a very useful crucial marketing tool that my small business, Fillaree, needs to get to the next level. She also has great advice and ideas for marketing & increasing the reach of my small business. Her insight and experience shows through her professional and experienced demeanor. I highly recommend her as she is a pleasure to work with.
Alyssa Cherry
Owner & Founder of Fillaree

Working in a dynamic, start-up environment, Cynthia is highly efficient and effective bringing creativity at each step of the way. Her resourcefulness and ability to stay true to branding, brand strategy, and brand fundamentals, while delivering on tight project briefs and deadlines was often seen. Her energy was always present and she contributed as a strong member of our team which was spread across the USA.
Helen Vasilevski
Global Growth Hacker & Cross-Cultural Leader

Cynthia is a successful risk-taker. She uses unique ways to determine what the target market needs and has the capability of tweaking her marketing modules accordingly. As a pragmatic leader and a realist, she can grasp ideas in a holistic manner and still pay attention to minor details. Cynthia is known as diligent and personable – two qualities that define her completely.
Anabella Illarramendi
Former Art Director at BBH

Need a platform, plan and push for your idea?
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Contact

Cynthia K. Fioretti
Marketing Strategist
Email: cynthia@ckfio.com